The Energy Saving Trust is an organisation dedicated to reducing energy usage, through awareness raising and education. They have an important role to play in helping the UK meet its CO2 reduction targets, reminding people of the actions they can take. To get the message out, they have a new TV ad. It introduces ‘Dave’, the new Energy Saving Trust mascot character, who has a pet penguin and appears to be somewhat harassed by his appliances. It’s fun, it’s simple, and it’s all helping to drip-feed an energy saving mentality into the national consciousness. Hopefully.