That’s the latest project from Morgan Spurlock, or to give it it’s proper title, Pom Wonderful Presents the Greatest Movie Ever Sold. It’s an adventure in product placement, funded entirely by product placement. Yes, it’s as conflicted as it sounds, but it is certainly stirring up conversation about the pervasiveness of this somewhat covert form of marketing.
“I think the film will open a lot of people’s eyes to the unbelievable conversations and situations that happen behind closed doors everyday in the entertainment and advertising businesses” says Spurlock. “After people watch this film, I think they will start to look at everything a little differently, especially the way they are marketed and advertised to every single day of their lives.”
Anything that equips people to see through the fog of advertising that characterises life in a consumer culture is a good thing in my book. But I’ll have to see it before I can tell you whether or not it makes a good movie. Here’s the trailer, and if you’ve seen it, leave a comment and let us know what you thought.
The Earthbound Report 
What an ingenious concept, loved Super Size Me, can’t wait to see this.