What we learned this week 6

The Coca Cola brand is valued at $65,324 billion – not the business, the assets or the secret recipe, just the brand.

Despite having a billion poor, India wants to map the surface of the moon.

The Queen is investing in renewable energy. The Crown Estate has offered to fund half the pre-construction development costs of any new wind farm.

Britain is the 5th largest importer of bananas. In 2004 we consumed 855,000 tonnes of them.

Ethiopia’s coffee export accounts for nearly half the country’s annual income and provides jobs to 15 million people. The most expensive and speciality brands (Sidamo and Hara) earn the farmers between 30 and 59 pence a pound, and retail in the West for £14/lb.

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