activism food

Chicken Out’s 39 days of action

You may remember Chicken Out, Hugh Fearnley Whittingstall’s campaign against the intensive farming of chickens. I’ve been following it for a while, firstly because industrial farming is no way to treat animals and no way to feed humans, but also because it’s a highly imaginative campaign. It began with the TV series, hijacked Tesco’s AGM, marshalled a small army of supermarket customers to demand free range chicken, and hosted a re-labelling competition.

This latest round sees 39 days of action – the same lifetime as the average intensively-farmed chicken. They’ll be collecting names for the petition, and look out for the roadshow near you. You can also follow a chicken’s blog at the website.

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