Could you live on £1 a day? That’s the challenge being laid down this year by the Live below the line campaign. Between the 2nd and 6th of May, participants in the Western world will join the 1.4 billion people who do it every day out of necessity, and try and spend just £1 a day on their food and drink.
It sounds like a really neat idea. As well as gathering sponsorship to do it and raising money for development, there’s no way you can take part in the scheme without involving people around you. If you’re doing it right, you’d have to be counting yourself out of the tea round at work, or drinking water at the pub. You would need to explain yourself repeatedly over the course of the week, and it would start all kinds of conversations about poverty and development.
Want to take part? All the information is here, and here’s a little video to pass around: