circular economy waste

Visualising a city’s recycling

Real World Visuals have been doing some work with the Bristol Waste Company, which is responsible for the city’s recycling and rubbish disposal. They’ve created a couple of videos that show the scale of the task, how much recycling is collected and how much more there could be.

One thing I like about this is that it’s a public awareness video that talks about the value of recycling, rather than trying to motivate people to ‘do the green thing’. “The recycled material has a value to the city” it says, “it’s sold, reprocessed and reused, but what is thrown away only has a cost.” That’s a very mainstream articulation of the circular economy, and potentially a useful way of framing the issue of recycling alongside civic responsibility and environmental concern.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: