consumerism design film


Logorama is a 16 minute short film made entirely of corporate icons and logos, over two and a half thousand of them used as characters and scenery. As well as an accomplished graphic experiment, it’s also a rather neat lampooning of the visual culture of consumerism. The over-designed, carefully controlled world of corporate branding is dismantled in dramatic fashion through a car chase, an earthquake, escaping zoo animals, and (consider yourselves warned) swearing, misbehaving mascots.

Despite giving plenty of major corporations cause to bury the film, the little French studio behind it won an Oscar for their trouble. Until McDonalds take it down for abuse of Ronald, who plays a criminal psychopath in the film, here it is:


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