The Post Carbon Institute has been responsible for a couple of great viral videos recently. Who killed economic growth? is a pithy introduction to post growth arguments, and 300 years fossil fuels in 300 seconds has now been watched over a million times on Youtube. Perhaps emboldened by the success of the latter, PCI has gone for something more ambitious, and has partnered with Incubate Pictures to create a 35 minute cartoon with the cheerful title There’s no Tomorrow.
Good things about it – it’s pretty comprehensive in its account of resource depletion and what it means for the economy, and there are some nice visual explanations. It’s not too long either, and it’s being made available as broadly as possible. The film is available online, and can be downloaded at Incubate Pictures.
The downsides? It’s gloomy. As the title suggests, there’s not much light at the end of this tunnel. And it’s inspired by 1950s capitalist propaganda cartoons, which in my entirely subjective opinion is rather tired (I mentioned 50s cartoons just last week in my top ten social documentary cliches). Perhaps the style would have worked better if they hadn’t played it quite so straight, injected a little more wit and irony, but then the subject matter doesn’t really warrant that. But as I say, entirely subjective.
That aside, this is a useful resource, doubly so for being copyright free. “It would be odd to make a film that critiques the money economy and then try to profit from it” says film-maker Dermot O’Connor in a sentiment that echoes my own blogging philosophy. You can screen the film in your community, and “if you want to charge for admission, go ahead” says O’Connor.